As published in 2010 March, Pacific Business News by Nanea Kalani.
Seven years after its founding, a Honolulu-based bioengineering firm is spinning out its fourth biotechnology company. TruTag Technologies is the latest product of Cellular Bioengineering, which founder Hank Wuh describes as a venture accelerator that tries to solve the world’s most significant problems.
TruTag has developed a technology to address the market for counterfeit drugs. Wuh said counterfeit drugs present an $80 billion annual problem worldwide.
The company makes tiny microtags — smaller than a grain of sugar — that can be outfitted with a color-coded bar code. The underlying technology replicates the cuticle structures in the shells of beetles.
The microtags, which are made of nanoporous silica wafers, have been approved as edible by the U.S. Food and Drug Administration. Each tag would contain a customer-specific code for tracking the authenticity or identity of a product, which could include medicine, foods and other solids and liquids. The codes can be “read” using spectrometer-based readers.
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